When people select wholesale coffee, they rely on the brands they know and trust. But there’s more to it than that.
Our team knows how to help you pick the perfect coffee beans for your customers.
Benefits of working with Evolve North
40 years of experience
You see a lot of coffee in 40 years. We are constantly learning from customers and adjusting our strategies to meet their needs. We roast our coffee beans in house and have the tools to pour consistently high-quality cups of coffee every time.
Year-over-year growth
Choosing the right wholesale coffee partner means you’re never left without direction. We provide a blueprint of proven growth strategies that have helped cafes more than double their coffee sales.
Ongoing training & support
We believe in constant re-education to keep your teams’ skills sharp and their pours consistent. Our webinar program allows you to train new staff easily and conveniently, with our team behind you for support.
Some of our coffee blends
We are the roaster and distributors of some of Australia’s most well-known roasted blends available. These include:
And more to come…
Selecting the right blend for your coffee shop isn’t always as straightforward as it seems. Not only do you have to pick the one that works best for your mission and meets customer expectations, you also need to distinguish yourself from your main competitors. Using a blend that’s already sold by the store down the street is one sure way to keep customers away.
That isn’t a problem for us. We have access to a wide variety of different blends, and we know which brands are popular in a given locality. We take a close look at the target market, the branding, nearby competitors and your personal taste to help select the perfect blend for you.
Our consultative approach
We don’t just sell you great coffee blends and cafe equipment — we want to develop a lifelong partnership and help you make the right decisions for your business. From the very first time we meet, we try to understand everything about your business and what brought you to where you are now. That means learning your motivations, your mission, your goals and your vision.
Once we’ve set the foundation, we figure out exactly how we can help. Our consultants draw on our almost 40 years of experience and countless interactions with other customers to devise the best plan for you. We help you assess and analyse key data from your business and set the right longterm objectives. We know what works, so we take everything into consideration to give you the best advice possible.
More than anything, we take pride in sharing ideas with other businesses to help them see past their goals and realise what, for them, might not seem possible. We want you to achieve these goals and keep serving amazing coffee to your customers for years to come.
FAQs
Why is the consistency of your roast important?
Not all roasts are created equally. A high-quality roastery needs to have robust processes in place for green bean-screening, cupping, quality control and roasting coffee beans. If not, you might end up serving your customers cups of coffee that have inconsistent flavour profiles.
One of the most important things you can do as a cafe owner is to keep everything consistent, and that includes your roasts. If you serve great tasting cups of coffee some days and mediocre cups others, customers will start to lose trust in you. The result? They might start looking to your competitors for their daily coffee.
Who is the target market for my coffee?
There are so many different types of coffee personas that there isn’t really a single “target market” for coffee. But there are some main categories you can pick out. There are the casual coffee drinkers, the students and businesspeople in a rush to class or work who are just looking for a cheap cup for the kick of caffeine.
Then there are those who are in it for the coffee shop experience. These social coffee drinkers want to relax in a warm, inviting atmosphere while they slowly take their time sipping their cup. And then we have the people truly focused on the coffee itself. These are the connoisseurs who can pick when your beans have sat in the hopper for a few hours too long and will judge the quality of your latte art with a keen eye.
There are also coffee buyers who are looking for retail coffee beans so they can make their own beverages at home.
Which coffee is right for my customers?
Deciding which coffee to serve your customers can be tough, but focusing on these three
items will help you get started:
Flavour profile: Most people are a little picky when it comes to the taste of their coffee, so flavour preferences can vary. Instead of focusing on finding the perfect coffee flavour, take a look at the factors that can affect the taste quality. For example, buying machines that automate much of the coffee-making process can help your baristas pour consistently delicious cups.
Branding: Branding is also a tool to differentiate from your competitors and curate your customer’s experience. From logo to cafe fit out to the coffee you’re serving, these elements shape the experience and make space for a community-feel to develop.
Local competition: It pays to know what your neighbours are doing. Avoid buying wholesale coffee that’s already being sold down the street. It’s tough to win customers that way. Instead, buy coffee that makes you stand out and become known for your unique selection of blends.
