THE LATEST UPDATES TO SOCIAL MEDIA PLATFORMS, AND WHAT THEY MEAN FOR THE HOSPITALITY INDUSTRY

September 19, 2018 | Marketing | 5 min read

Winter’s chill is still making its presence felt. As the pace slows a little, it’s the perfect time to get up to date on all the newest developments on our social media platforms. This month let’s look at some newly arrived updates that will help us create more engaging and cost-effective content for our followers with way less hassle.

FACEBOOK ADDS A ‘STORIES ARCHIVE’ FEATURE

Facebook has been in the news for all the wrong reasons lately. However, it continues to test and progressively roll out an Archive function for their Stories area. Being Facebook it doesn’t function the same way as Instagram’s Stories Highlights. Users taking advantage of this feature can now save their Facebook Stories upon expiry allowing them to be reposted again later if they wish.


WHAT THIS MEANS FOR HOSPITALITY FIRMS

The 24-hour expiry of ‘Stories’ is an annoying constraint. Creating content with such a short lifespan is difficult and costly to justify. Being able to save ‘Story’ content for reuse again later is a significant budget saver.

Looking to simplify your social media content feeds further? Try downloading stories after creating them initially on Instagram. Include the ‘Story’ content on your Instagram highlights then upload it onto Facebook. That is guaranteed to make your content creation budget go further.


FACEBOOK ROLLS OUT ABILITY TO CROSS-POST WITH INSTAGRAM

We’ve been able to share Instagram posts directly across to Facebook now for quite some time. Now we can post in the opposite direction, too. Pages can now be cross-posted to Instagram providing the Facebook post is limited to one image only.

Facebook Tests the Ability to Cross-Post Facebook Updates to Instagram | Social Media Today


WHAT THIS MEANS FOR HOSPITALITY FIRMS

The ability to readily distribute content across the social media two platforms simultaneously can save time and effort, particularly if you aren’t taking advantage of social scheduling software. Remember, Instagram’s preferred approach practices rarely align with Facebook’s best practices. For starters, you’ll want to include hashtags in those Instagram posts so potential customers can discover you more readily.


INSTAGRAM LAUNCHES QUESTION STICKERS

Instagram now offers a Questions Sticker in its Stories function. This is an engaging interactive sticker that enables brands to ask their followers questions. Any replies by their followers are shown privately. However, they can be shared via the Stories content feed. Questions Stickers are up and running on iOS and Android via the most current Instagram app update.


WHAT THIS MEANS FOR HOSPITALITY FIRMS

The new Questions Sticker is yet another easy way to promote greater engagement with followers via the ‘Stories’ feature. However, it also provides your brand with a means to generate and later leverage that much sought-after social proof. Pose questions to your followers about their experience. Share the most inspiring replies through your ‘Stories’ to showcase social proof and nurture deeper communications with your followers.


INSTAGRAM IS TESTING IN-APP VERIFICATION

Instagram’s in-App verification has been around for some time now for high-profile brands and power users. This is the much-coveted blue checkmark you’ve also seen on Twitter and Facebook. Up to now, Instagram has approved a painfully limited number of its accounts for verification. Instagram is testing its new in-app verification option. This model allows prominent brands, celebrities, and public figures to apply. The form mandates photo identification together with usernames and full names. Currently, the in-app verification form is only available to a very select test group of iOS users.

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WHAT THIS MEANS FOR HOSPITALITY FIRMS

The little blue checkmark visually signals visitors that your venue is a recognized brand on social media. Soon your brand may be at risk of losing credibility if your brand lacks it. Customers may be inclined to visit a competitor website that carries that little blue checkmark. So, watch for it and apply for verification as soon as you can.


LINKEDIN ANNOUNCES IN-FEED TRANSLATIONS

LinkedIn is gradually releasing their new translation feature, which is comparable to Facebook’s approach. This feature enables visitors to access a “See Translation” button on posts in languages different to their native language. Expect to see more than 60 languages bundled into their translation package, including those perennial favourites Japanese and German. Stand by, as more languages are sure to be added.

see translation


WHAT THIS MEANS FOR HOSPITALITY FIRMS

If your venue hosts events or caters to a significant volume of mobile professionals, LinkedIn could prove to be a useful marketing medium for your brand. Most venues will benefit from using the platform to find new staff or suppliers. Extending your posts’ reach with simply a mouse click by your visitors is a strategic advantage, no matter what tactical role LinkedIn plays in your social media outreach.

FINAL OBSERVATION

These new features allow you to make greater use of your content between social media platforms and to nurture closer relationships with your customers. Take advantage of them today!

Sources:
https://www.socialmediatoday.com/news/facebook-tests-the-ability-to-cross-post-facebook-updates-to-instagram/526402/
https://www.adweek.com/digital/facebook-heres-how-to-save-a-post-from-your-stories-archive-to-your-device/
https://instagram-press.com/blog/2018/07/10/introducing-the-questions-sticker/ 
https://techcrunch.com/2018/08/28/instagram-how-to-get-verified/ 
https://blog.linkedin.com/2018/june/28/unveiling-translations-in-the-linkedin-feed-keep-in-touch-with-your-community 

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